Fencing has a shorter decision cycle than most trades. Something has fallen down, a neighbour has raised it, or a new pet has arrived, and people want it resolved reasonably quickly. That urgency means the site that answers the practical questions fastest tends to get the call — and the practical questions are usually about cost per metre and who pays.
What fencing websites actually need
A fencing site earns its keep by answering those before anyone picks up the phone.
- Separate pages by material — Colorbond, timber, glass pool fencing, aluminium, security
- Indicative cost per metre, which is the question every visitor arrives with
- Guidance on shared fences and neighbour cost-splitting, which is genuinely useful and rarely covered
- Pool fencing compliance information, since that is regulated and buyers are anxious about it
- Fast quote path with photo upload
The neighbour question nobody answers
A significant share of fencing enquiries involve a shared boundary and an awkward conversation with a neighbour about splitting the cost. State legislation covers this and most homeowners have no idea. A page explaining how dividing fence costs work in your state attracts search traffic, positions you as the knowledgeable option, and often converts because you were the one who helped.
Common mistakes we see
These come up repeatedly when we audit sites in this industry. Most are cheap to fix and cost real enquiries while they remain.
- No cost per metre indication, which is the first thing every visitor wants to know
- Nothing on shared fences and neighbour cost-splitting, the question people actually have
- Pool fencing lumped in with general fencing despite being compliance-driven and searched separately
- No photo upload on the quote form, forcing an unnecessary site visit
How we work
Fixed price agreed before anything starts. Conversion tracking configured before launch so you can see which pages produce enquiries. You own the domain, hosting and site outright — nothing is locked to us, and there is no lock-in contract on anything ongoing.
Frequently asked questions
How much does a fencing website cost?
Fixed price agreed before starting, based on how many materials and services you cover.
Should I publish cost per metre?
A range, yes. It is the first thing every visitor wants and withholding it mostly means they leave to find a site that tells them.
Do I need a pool fencing page?
If you do pool fencing, definitely. It is compliance-driven, searched specifically, and buyers are anxious about getting it wrong — which makes clear information unusually persuasive.
Who pays for a shared fence?
It varies by state and is generally shared between adjoining owners, though the detail matters. Covering this properly on your site is one of the better content investments a fencing business can make.
Related services
Get in touch
Tell us about your fencing business and what the website needs to produce. We will come back within one business day with an honest view.