Cleaning businesses run on recurring revenue, which makes the economics different to most trades. A single commercial contract can be worth more than fifty one-off domestic jobs. Yet most cleaning websites are built around domestic bookings and treat commercial work as an afterthought, which is the wrong way round for profitability.
What cleaning websites actually need
The structure should reflect where the money actually is.
- A genuine commercial section — offices, retail, medical, strata, end-of-lease
- Domestic booking that is fast, because that audience decides quickly
- Insurance, police checks and staff vetting details, which commercial buyers ask about first
- Clear scope of what is and is not included, which prevents most disputes
- Suburb coverage for domestic, industry coverage for commercial
Commercial and domestic are different businesses
A facilities manager choosing a commercial cleaner cares about insurance, staff screening, reliability and contract terms. A homeowner booking a house clean cares about price and availability. Trying to speak to both on the same page produces a site that convinces neither. Separate paths from the homepage onward works considerably better.
Common mistakes we see
These come up repeatedly when we audit sites in this industry. Most are cheap to fix and cost real enquiries while they remain.
- Building entirely around domestic bookings when commercial contracts carry the revenue
- No insurance or staff screening details, which commercial buyers check first
- Vague scope of inclusions, which causes most disputes later
- No end-of-lease page despite it being urgent, searched and bond-anxious
How we work
Fixed price agreed before anything starts. Conversion tracking configured before launch so you can see which pages produce enquiries. You own the domain, hosting and site outright — nothing is locked to us, and there is no lock-in contract on anything ongoing.
Frequently asked questions
How much does a cleaning company website cost?
Fixed price agreed before starting, based on whether you need domestic, commercial or both.
Should I take bookings online?
For domestic, usually yes — that audience wants immediacy and will book with whoever makes it easiest. For commercial, an enquiry form is more appropriate since scope needs discussion.
What do commercial clients look for?
Insurance certificates, staff screening, scope clarity and evidence of reliability with similar sites. Publishing these plainly removes most of the early friction.
Is end-of-lease cleaning worth a separate page?
Yes. It is searched heavily, has urgency attached, and buyers are specifically anxious about bond return — which makes a clear guarantee unusually persuasive.
Related services
Get in touch
Tell us about your cleaning business and what the website needs to produce. We will come back within one business day with an honest view.