A photographer’s website is judged first on the work and second on everything else, but the second part is where most bookings are lost. Prospective clients who like your images then want to know what it costs, what they receive, and whether you are available — and a great many photography sites answer none of those.
What photography websites actually need
Portfolio gets attention; logistics get bookings.
- Galleries separated by type — wedding, portrait, commercial, family, product
- Pricing or starting-from packages, which is the most common reason people leave
- What is included — hours of coverage, number of edited images, delivery timeframe, print rights
- Availability or enquiry path with date capture
- Image optimisation, because photography sites are the slowest category on the web
Speed is the technical problem in this sector
Photography sites routinely load full-resolution images and take many seconds to become usable. The irony is that the visitor leaves before seeing the work the site exists to display. Correct compression and lazy loading preserve visible quality while cutting load time dramatically, and Google rewards it as well.
Common mistakes we see
These come up repeatedly when we audit sites in this sector. Most are inexpensive to fix and cost real enquiries while they remain.
- No pricing at all, so enquiries arrive from budgets that were never viable
- Galleries with too many images, judged by the weakest one shown
- Unoptimised full-resolution images making the site slow to load
- No detail on what is included — coverage hours, edited image count, delivery time
How we work
Fixed price agreed before anything starts. Conversion tracking configured before launch so you can see which pages produce enquiries. You own the domain, hosting and site outright, with no lock-in on anything ongoing.
Frequently asked questions
How much does a photographer website cost?
Fixed price agreed before starting, depending on how many galleries and booking functionality you need.
Should I show pricing?
At minimum a starting price. Enquiries from people whose budget was never viable waste your time, and clients who cannot find pricing usually move on rather than ask.
How many images should a gallery have?
Fewer than instinct suggests. Twenty strong images beat eighty mixed ones — visitors judge you by the weakest image you choose to show.
Why is my photography site slow?
Unoptimised images, almost without exception. It is straightforward to fix and usually the highest-impact change available.
Related services
Get in touch
Tell us about your photography business and what the website needs to produce. We will come back within one business day.