Aged care websites are usually read by adult children researching on behalf of a parent, often in difficult circumstances and under time pressure. They are navigating an unfamiliar and genuinely complicated system while managing guilt and family disagreement.
What aged care websites actually need
Clarity and compassion do more here than any design decision.
- Plain-language explanation of care levels — home care packages, respite, residential, memory support
- Fee and funding guidance, including how assessments and government contributions work
- ACAT assessment process explained, since almost nobody arrives understanding it
- Real photography of rooms and communal areas
- Accessible design, because a share of readers are older with vision or motor difficulties
Accessibility is not optional in this sector
A meaningful proportion of aged care website visitors are older people themselves, or their partners. Small text, poor contrast and fiddly navigation exclude exactly the audience you are trying to reach. WCAG 2.1 AA is the right benchmark, and in this sector it is a practical requirement rather than a compliance exercise.
Common mistakes we see
These come up repeatedly when we audit sites in this sector. Most are inexpensive to fix and cost real enquiries while they remain.
- Small text and poor contrast for an audience that frequently has vision difficulties
- Funding and fee structures written in sector jargon families cannot parse
- No explanation of the ACAT assessment process
- Stock imagery instead of real rooms and communal areas
How we work
Fixed price agreed before anything starts. Conversion tracking configured before launch. You own the domain, hosting and site outright, with no lock-in on anything ongoing.
Frequently asked questions
How much does an aged care website cost?
Fixed price agreed upfront, scaled to services and locations.
Who actually reads these websites?
Usually adult children researching for a parent, often alongside the parent. Content needs to work for both, which is why plain language matters so much.
Should fees be explained?
Yes. Aged care funding is genuinely complicated and families are anxious about it. Being the provider who explains it clearly is a real advantage.
Does accessibility matter?
More than in almost any other sector. A significant share of your readers have vision or dexterity limitations, and an inaccessible site simply excludes them.
Related services
Get in touch
Tell us about your aged care business and what the website needs to produce. We will come back within one business day.