Zapier and Make (formerly Integromat) are the two tools most Australian businesses use to connect their apps and automate workflows. They do similar jobs but suit different users. Here is a detailed comparison to help you choose.
The short answer
- Zapier — the easiest to learn, with the largest app library. Best if you want simple, reliable automations fast.
- Make — more powerful and visual, with more logic and better value at higher volumes. Best for complex, multi-step workflows.
Ease of use
Zapier is built around simple “when this, then that” automations and is the fastest to get started with. Make uses a visual canvas that is more powerful but has a steeper learning curve. If you value speed and simplicity, Zapier wins; if you want control and can invest a little learning time, Make rewards it.
Power and flexibility
For complex workflows with branching logic, loops, filters, and data manipulation, Make gives you far more control. Zapier handles most everyday automations well but can get expensive and limited for complex, high-volume scenarios.
App library and integrations
Zapier has the largest library of app integrations, so if you use a niche tool it is more likely supported out of the box. Make covers the major apps well and offers deeper control over the ones it does support.
Price
Make is generally more cost-effective at higher operation volumes, while Zapier’s simplicity can be worth the premium for smaller needs. As your automation grows, the cost difference tends to favour Make.
Which should you use?
Start with Zapier if you want simple automations quickly; choose Make if you are building complex, high-volume workflows or want more value as you scale. Either way, the value is in designing the right workflow — see our workflow automation guide and client onboarding automation guide.
Frequently asked questions
Can I switch from Zapier to Make later?
Yes, though you will rebuild your automations. Many businesses start on Zapier and move to Make as their needs grow more complex.
Do I need coding skills for either?
No. Both are built for non-developers, though Make’s extra power comes with a bit more complexity.
Which is better for a small business?
Zapier for speed and simplicity; Make if you expect complex workflows or high volume. Match the tool to your needs, not the hype.
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