Carpenters sit in an unusual position: a good share of work comes through builders as a subcontractor, while the higher-margin jobs come direct from homeowners. Those two audiences want completely different things from a website. A builder wants to know you are reliable, insured and can hold a schedule. A homeowner wants to see finished work that looks like what they are imagining.
What carpenter websites actually need
The site has to serve both without confusing either, which usually means separate paths rather than one blended message.
- A portfolio organised by job type — decks, pergolas, fit-outs, framing, restoration — not one mixed gallery
- Trade credentials, licence number and insurance stated plainly for builder enquiries
- Before and after photography, which does more work than any amount of copy
- Clear service area, because carpentry enquiries are strongly local
- A quote request path that captures enough detail to price without a site visit
Why photography matters more than copy for carpenters
Carpentry is a visual trade and prospective clients judge almost entirely on finished work. A site with ten sharp photos of completed jobs will outperform one with a thousand words of well-written copy and three blurry pictures. If you have no decent photos, that is the first investment — before the website, not after it.
Common mistakes we see
These come up repeatedly when we audit sites in this industry. Most are cheap to fix and cost real enquiries while they remain.
- One combined gallery instead of galleries by job type — a client wanting a deck cannot tell whether you build decks
- No licence or insurance details, which stops builder enquiries before they start
- Photos taken on a phone in poor light, which makes good work look ordinary
- No indication of minimum job size, so you field enquiries for jobs you would never take
How we work
Fixed price agreed before anything starts. Conversion tracking configured before launch so you can see which pages produce enquiries. You own the domain, hosting and site outright — nothing is locked to us, and there is no lock-in contract on anything ongoing.
Frequently asked questions
How much does a carpenter website cost?
It depends on how many services you cover and whether you want quoting automated. You get a fixed number before work starts.
Should I show prices on my website?
Usually a range rather than a fixed figure. Carpentry jobs vary too much to price on a page, but giving no indication at all means you field enquiries from people whose budget was never going to work.
Do I need separate pages for decking, pergolas and fit-outs?
Yes. Someone searching for a deck builder and someone searching for a shop fit-out are different jobs at different values. One combined services page competes properly for neither.
Will a website get me builder work or homeowner work?
Both, but they respond to different content. Builder enquiries come from credentials and reliability signals; homeowner enquiries come from finished work and clear pricing guidance.
Related services
Get in touch
Tell us about your carpenter business and what the website needs to produce. We will come back within one business day with an honest view.