Marketing and content guides for Australian B2B businesses – lead generation, email marketing, content strategy and campaigns that actually produce enquiries.
Cost per lead figures quoted online are close to meaningless without context, because the same lead is worth twenty dollars to one business and two thousand to another. The useful exercise is working out what you can afford before looking at what anyone charges. Work out what a lead is worth to you first Take […]
Most advice about getting more leads starts with getting more traffic, which is the expensive end. For nearly every service business we audit, the cheapest available gains are in what happens to the visitors already arriving. Start with what you are already wasting If your site converts one visitor in two hundred, doubling traffic doubles […]
Local rankings run on a different system to organic search, which is genuinely good news for smaller businesses. You can appear in the map pack without the domain authority needed to rank organically for the same term. The three factors Google uses Proximity, relevance and prominence. Knowing which you can change saves a great deal […]
Local SEO is the work that gets you appearing when someone searches for a service near them. It runs on different signals to regular SEO, and for most service businesses it produces enquiries faster and more cheaply than anything else available. The three factors that decide local rankings Google weighs local results on proximity, relevance […]
SEO pricing in Australia varies more than almost any other marketing service, and the range is not explained by quality alone. Understanding what you are buying matters more than the number, because the cheapest retainers frequently buy almost no actual work. The common pricing models Each creates different incentives, which is worth understanding before signing. […]
These are not really alternatives. Ads buy visibility immediately and stop the moment you stop paying. SEO builds visibility slowly and keeps it. The right question is not which one, but which one first given your situation. Google Ads: speed, at a price Ads can generate enquiries within days. You control exactly which searches you […]
There are only a handful of genuine reasons, and they are diagnosable in order. Most people assume the problem is content quality when it is usually either indexation, authority, or targeting terms that were never winnable in the first place. Start by checking you are indexed at all If Google has not indexed the page […]
No, you do not need a blog to rank. Plenty of sites rank well with no blog at all. What you need is content that matches what people search for — and for some businesses that lives entirely in service pages, while for others a blog is the only sensible place to put it. When […]
Google Ads has no fixed price. You bid against competitors for each click, so cost depends entirely on how contested your industry is. What people usually want to know is what a realistic monthly budget looks like and whether it will pay for itself — which is a different question, and a better one. What […]
A practical starter plan for B2B content marketing: pick the right topics, publish consistently, turn content into leads, and measure what works.
