Chiropractic sits in an unusual position: strong patient demand, and an advertising environment tightly constrained by AHPRA. You cannot use patient testimonials about clinical care, and you cannot make claims about outcomes that are not supported. That rules out most of the marketing playbook other health businesses use, which is why so many chiropractic websites read as vague.
What chiropractic websites actually need
Working within the rules well is the differentiator, because most competitors either breach them or say nothing at all.
- Condition pages written for patients rather than practitioners
- Online booking, since a meaningful share of enquiries arrive outside business hours
- New patient information — what the first appointment involves, which reduces no-shows
- Practitioner profiles with qualifications and areas of interest
- AHPRA-compliant content throughout, with no testimonials about clinical care
Explaining the first visit converts better than claims
Most people who have never seen a chiropractor are apprehensive, and the hesitation is about the unknown rather than price. A page that walks through exactly what happens at a first appointment — the history, the examination, what an adjustment feels like, how long it takes — addresses the actual barrier, and does so entirely within advertising rules.
Common mistakes we see
These come up repeatedly when we audit sites in this industry. Most are cheap to fix and cost real enquiries while they remain.
- Testimonials about clinical care, which breach AHPRA advertising rules
- No explanation of what a first visit involves, the actual barrier for new patients
- Outcome claims that create unreasonable expectations
- No online booking, losing every enquiry made outside business hours
How we work
Fixed price agreed before anything starts. Conversion tracking configured before launch so you can see which pages produce enquiries. You own the domain, hosting and site outright, with no lock-in on anything ongoing.
Frequently asked questions
What are the AHPRA rules for chiropractic websites?
Testimonials about clinical care are prohibited, as are claims that create unreasonable expectations of benefit. We build with these constraints in mind rather than leaving you to discover them after a complaint.
Can I use patient reviews on my website?
Not reviews about clinical care. Reviews about non-clinical aspects — parking, reception, wait times — are generally acceptable. Google reviews on your profile sit differently to testimonials published on your own site.
Should I have online booking?
Yes. A significant share of health bookings are made outside business hours, and practices without online booking simply lose those to practices that have it.
How much does a chiropractic website cost?
Fixed price agreed before starting, scaled to how many practitioners and conditions you cover.
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Get in touch
Tell us about your chiropractic business and what the website needs to produce. We will come back within one business day.