Landscaping splits into two businesses that happen to share a name. Design and construction is high-value, seasonal, and sold on portfolio. Maintenance is lower-value, recurring, and sold on reliability and price. Most landscaping websites try to present both equally and end up attracting the wrong enquiries for whichever side the owner actually wants to grow.
What landscaping websites actually need
Decide which side of the business the website is for, then build the structure around that.
- Project galleries organised by style and scale, not chronologically
- A clear split between design/construction and ongoing maintenance
- Seasonal content that is live before the season, not during it
- Suburb-level pages, because landscaping enquiries rarely travel far
- Realistic budget guidance, which filters out enquiries that waste site visits
Seasonality is the whole game
Landscaping demand in Australia swings hard — spring enquiries can be several times winter ones. Because search rankings take months to establish, work done in September is too late for spring. The businesses that do well online are the ones that built their pages in autumn for the following spring.
Common mistakes we see
These come up repeatedly when we audit sites in this industry. Most are cheap to fix and cost real enquiries while they remain.
- Presenting design-and-construct and maintenance identically, so enquiries arrive for the wrong side of the business
- Building the site in spring, months after the search rankings needed to already exist
- Portfolio photos taken the day of completion before anything has grown in
- No minimum project budget stated, so quoting time goes to jobs that were never viable
How we work
Fixed price agreed before anything starts. Conversion tracking configured before launch so you can see which pages produce enquiries. You own the domain, hosting and site outright — nothing is locked to us, and there is no lock-in contract on anything ongoing.
Frequently asked questions
How much does a landscaping website cost?
It varies with scope. A portfolio-led site for a design-and-construct business is a larger build than a straightforward maintenance site. Fixed price agreed before starting.
Should I list prices for landscaping?
Ranges help, particularly for maintenance where the work is more predictable. For design and construction, a minimum project size is often more useful than a price — it filters enquiries without committing you.
When should I build the site?
Well before your busy season. Ranking takes months, so building in autumn to capture spring is the right sequence. Building in spring means you miss the season you were targeting.
Do I need separate pages for each suburb?
For the areas you genuinely service, yes — but only with content that differs meaningfully. Near-identical suburb pages look like doorway pages to Google and can hurt rather than help.
Related services
Get in touch
Tell us about your landscaping business and what the website needs to produce. We will come back within one business day with an honest view.