Solar is one of the most heavily researched purchases a household makes. Buyers compare three to five quotes, read about panel and inverter brands, and try to work out which rebates apply to them. They arrive at your site already partway through an education process, and they are alert to sales pressure because the industry has a reputation.
What solar websites actually need
The sites that convert are the ones that continue the education honestly rather than pushing.
- Rebate and STC explanation specific to the current scheme and your state
- Panel and inverter brand comparison, including honest trade-offs rather than only what you sell
- Payback period calculation with realistic assumptions
- System sizing guidance based on actual household usage
- Battery information, which is where most current uncertainty sits
Honesty converts better than enthusiasm in solar
Solar buyers have usually encountered at least one aggressive salesperson before reaching you, and they are primed to distrust confident claims. A page that says plainly which situations do not suit solar, or where a battery does not currently pay for itself, builds more credibility than another page of savings promises. It also filters out enquiries that were never going to close.
Common mistakes we see
These come up repeatedly when we audit sites in this industry. Most are cheap to fix and cost real enquiries while they remain.
- Outdated rebate information, which damages credibility and can create compliance problems
- Savings claims with no assumptions stated, in an industry buyers already distrust
- No battery content, where most current uncertainty and search interest sits
- Refusing to say which situations do not suit solar, which reads as a sales pitch
How we work
Fixed price agreed before anything starts. Conversion tracking configured before launch so you can see which pages produce enquiries. You own the domain, hosting and site outright — nothing is locked to us, and there is no lock-in contract on anything ongoing.
Frequently asked questions
How much does a solar website cost?
Fixed price agreed before starting. Solar sites usually justify more content than most trades because the buying process is research-heavy.
Should I publish system pricing?
Indicative pricing by system size helps, given buyers are comparing anyway. Being the one who shows pricing openly is a differentiator in an industry known for opacity.
How do I handle rebate information?
Carefully and with dates, because schemes change. Outdated rebate information does real damage to credibility and can create compliance problems.
Are battery pages worth building?
Yes. Battery search interest is high and genuinely under-served by honest content. It is also where buyers most want straight answers about whether the economics work.
Related services
Get in touch
Tell us about your solar business and what the website needs to produce. We will come back within one business day with an honest view.