Pricing for Profit: The Australian Business Owner’s Guide
Pricing is the highest-return lever available to an Australian business and the least used. This is the whole discipline — the arithmetic, the psychology, and where to start.
Pricing is the highest-return lever available to an Australian business and the least used. This is the whole discipline — the arithmetic, the psychology, and where to start.
Australian business costs rose 24.6% since March 2020. This is what actually moved, by how much, and the order to attack it in — with the honest limits of cost-cutting.
Most Australian businesses work the profit levers in almost exactly the wrong order. Here is the hierarchy, ranked by impact per unit of effort — and the evidence that the market has it inverted.