Ecommerce: Your COGS Is Wrong (Here Is What You Are Missing)
Landed cost, shipping, returns, payment fees, platform fees and CAC. Most operators measure margin on half the cost base and cannot understand why a 40% margin business makes nothing.
Landed cost, shipping, returns, payment fees, platform fees and CAC. Most operators measure margin on half the cost base and cannot understand why a 40% margin business makes nothing.
Four quadrants, one matrix. Which dishes make money, which only look like they do, and what to do about each.
Xero data shows promotional activity now drives volume without always driving profitability. Here is the arithmetic that tells you which promotions actually work.
Some clients cost more to serve than they pay. Here is how to identify them properly, and three ways to exit that leave the relationship intact.
Pricing is the highest-return lever available to an Australian business and the least used. This is the whole discipline — the arithmetic, the psychology, and where to start.
Australian retail is squeezed from three directions at once. Here is how to find margin without reaching for the discount lever that caused half the problem.
Australian customers are hyper-aware of price rises in 2026. That makes how you raise them matter more than whether you do. Segmentation, timing, and three scripts you can send.
Australian business costs rose 24.6% since March 2020. This is what actually moved, by how much, and the order to attack it in — with the honest limits of cost-cutting.
On a $1m business at 10% net margin, a 5% price rise adds $50,000 to profit. A 10% cut to discretionary costs adds about $15,000. Same business, same year, three times the result.
Nine levers move profit. Most Australian businesses work them in almost exactly the wrong order. Six questions to find out which one you should be on.