Articles from Pipeline Plan on website design, SEO, marketing automation and lead generation for Australian businesses.
Plenty of businesses run perfectly good sites built themselves on a website builder. Plenty of others have wasted a weekend and produced something that costs them enquiries. The difference is usually not skill but what the site actually needs to do. When a builder is genuinely enough If the site is essentially a business card […]
These are not really alternatives. Ads buy visibility immediately and stop the moment you stop paying. SEO builds visibility slowly and keeps it. The right question is not which one, but which one first given your situation. Google Ads: speed, at a price Ads can generate enquiries within days. You control exactly which searches you […]
Both run serious stores. The decision comes down to whether you would rather pay a predictable monthly fee and have someone else handle the infrastructure, or own the whole stack and carry the maintenance yourself. Shopify Hosted, reliable and fast to launch. Payments, security, hosting and updates are handled. The costs are the monthly subscription, […]
The genuine difference between these is not features, because all three can produce a decent-looking site. It is ownership. With WordPress you own the software and can move it anywhere. With Wix and Squarespace you are renting, and leaving means rebuilding. That distinction matters more over five years than any feature comparison. WordPress Powers a […]
Most advice on choosing a designer focuses on portfolio, which tells you what they can make look good but nothing about whether the site will work. The questions that actually separate agencies are about ownership, measurement and what happens after launch. Questions worth asking The answers to these tell you more than any portfolio. Who […]
There are only a handful of genuine reasons, and they are diagnosable in order. Most people assume the problem is content quality when it is usually either indexation, authority, or targeting terms that were never winnable in the first place. Start by checking you are indexed at all If Google has not indexed the page […]
Speed affects both rankings and conversions, and the causes are boringly consistent. In almost every slow site we audit, the same three things account for most of the problem, and images are nearly always the largest of them. Images, which are usually most of the problem Full-resolution photography uploaded straight from a phone or camera […]
This is general information rather than legal advice, and if you handle sensitive data you should speak to a lawyer. That said, most Australian small business owners have the same question and can get a reasonable picture without one. Who the Privacy Act applies to The Privacy Act 1988 applies to most organisations with annual […]
No, you do not need a blog to rank. Plenty of sites rank well with no blog at all. What you need is content that matches what people search for — and for some businesses that lives entirely in service pages, while for others a blog is the only sensible place to put it. When […]
There is no correct number, and anyone offering one is guessing. The useful question is not how many pages you should have but how many distinct things people search for that you can genuinely answer. That number is usually higher than a five-page brochure and far lower than the thousand-page sites some agencies sell. The […]