Website design and strategy guides for Australian businesses – conversion, SEO, site speed and turning visitors into enquiries.
Most checklists you will find are about design. The things that determine whether a business website earns its keep are largely invisible: whether someone can tell what you do, whether they can act, and whether you can tell what happened. Clarity, first Someone landing from a search should be able to say what you do, […]
A landing page is a single page built for one action, usually with the navigation stripped out. Someone arrives from an ad, an email or a campaign, and the page exists to get them to do one thing rather than to explain everything your business offers. How it differs from an ordinary page A service […]
The number most often quoted is two to three percent, and it is close to useless. Conversion rate varies so much by industry, traffic source and what you count as a conversion that a single benchmark tells you almost nothing about whether your site is doing its job. How to calculate your conversion rate Conversions […]
Plenty of businesses run perfectly good sites built themselves on a website builder. Plenty of others have wasted a weekend and produced something that costs them enquiries. The difference is usually not skill but what the site actually needs to do. When a builder is genuinely enough If the site is essentially a business card […]
Both run serious stores. The decision comes down to whether you would rather pay a predictable monthly fee and have someone else handle the infrastructure, or own the whole stack and carry the maintenance yourself. Shopify Hosted, reliable and fast to launch. Payments, security, hosting and updates are handled. The costs are the monthly subscription, […]
The genuine difference between these is not features, because all three can produce a decent-looking site. It is ownership. With WordPress you own the software and can move it anywhere. With Wix and Squarespace you are renting, and leaving means rebuilding. That distinction matters more over five years than any feature comparison. WordPress Powers a […]
Most advice on choosing a designer focuses on portfolio, which tells you what they can make look good but nothing about whether the site will work. The questions that actually separate agencies are about ownership, measurement and what happens after launch. Questions worth asking The answers to these tell you more than any portfolio. Who […]
Speed affects both rankings and conversions, and the causes are boringly consistent. In almost every slow site we audit, the same three things account for most of the problem, and images are nearly always the largest of them. Images, which are usually most of the problem Full-resolution photography uploaded straight from a phone or camera […]
This is general information rather than legal advice, and if you handle sensitive data you should speak to a lawyer. That said, most Australian small business owners have the same question and can get a reasonable picture without one. Who the Privacy Act applies to The Privacy Act 1988 applies to most organisations with annual […]
There is no correct number, and anyone offering one is guessing. The useful question is not how many pages you should have but how many distinct things people search for that you can genuinely answer. That number is usually higher than a five-page brochure and far lower than the thousand-page sites some agencies sell. The […]