Most B2B websites look fine and do nothing, they describe the business but never generate a lead. The B2B Website Scorecard is a free, 10-minute self-assessment that shows you exactly where your website is losing leads, and what to fix first.
Download the Free Scorecard (PDF)
What is inside
28 practical checks across the 7 things that decide whether your website wins deals or loses them:
- First impressions — does your site signal a serious, premium business in 5 seconds?
- Messaging & copy — is it built around the buyer’s outcome, or a feature list?
- Lead capture & conversion — is there one clear path to an enquiry on every page?
- Automation & follow-up — does every lead get an instant, automatic response?
- Trust & proof — do you show real results, reviews, and people?
- SEO & findability — can the right buyers actually find you on Google?
- Speed & technical — is your site fast, secure, and measured?
Score each check 0 to 2, add up your total out of 56, and see instantly what it means for your pipeline.
How to use it
Download the PDF, work through the 28 checks honestly, and total your score. Whatever you land on, you will know exactly where your website is strong and where it is quietly costing you business.
Want us to score it for you, free?
Prefer an expert eye? Book a free strategy call and Pipeline Plan will audit your website and show you exactly where you are losing leads and how to fix it, no obligation.