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What the scorecard checks
The scorecard scores your website against the factors that decide whether it produces enquiries rather than just visits. It is deliberately not a technical report full of numbers you cannot act on — every item is something that either costs you enquiries or does not.
- Conversion path — can a visitor enquire from every page, or only from the contact page?
- Clarity of offer — can someone tell what you do and who for, within a few seconds?
- Speed on mobile — most Australian service searches happen on a phone, and slow pages lose people before they see anything
- Search foundations — is the site indexed, structured and targeting terms you can realistically win?
- Proof — testimonials, completed work, credentials that make someone comfortable enquiring
- Tracking — can you tell which pages produce enquiries, or are you guessing?
The three problems we find most often
No conversion path beyond the contact page
This is the most common and the most expensive. A visitor lands on a service page from a search, reads it, is interested, and then has to go looking for a way to get in touch. Most do not bother. Every page that can attract a visitor should let them act.
No tracking configured
A surprising number of business websites cannot answer the question “where did our last ten enquiries come from?”. Without conversion tracking you cannot tell which marketing works, so you keep paying for all of it. This is usually a one-hour fix.
Targeting terms that were never winnable
Pages built around high-competition head terms produce nothing for a site without authority. You do not rank low, you do not appear at all. Targeting more specific terms with genuine intent almost always produces enquiries sooner.
What to do with your score
A low score is not a reason to rebuild. Most of what the scorecard flags is fixable on the existing site, and usually more cheaply than a redesign. Rebuilding is warranted when the foundation is genuinely poor — not simply because the design looks dated.
Frequently asked questions
Is the website scorecard really free?
Yes, and there is no obligation attached. If it shows problems you would rather fix yourself, that is a perfectly good outcome.
How long does it take?
A couple of minutes. It is a set of questions about your site rather than a technical crawl.
What if my score is low?
It usually means a handful of specific things are costing you enquiries, not that the site is worthless. The items flagged tend to be individually cheap to fix.
Do I need a new website?
Frequently not. If the structure is sound, improving conversion and search targeting on the existing site is faster and cheaper than rebuilding. We will tell you honestly which applies.
Related reading
- Why is my website not ranking?
- Why isn’t my website generating leads?
- 9 signs you need a website redesign
- How do I speed up my website?
- Website cost calculator
Worth reading: What lead generation costs, What is marketing automation?, How to rank higher on Google Business Profile