Most advice on choosing a designer focuses on portfolio, which tells you what they can make look good but nothing about whether the site will work. The questions that actually separate agencies are about ownership, measurement and what happens after launch. Questions worth asking The answers to these tell you more than any portfolio. Who […]
Speed affects both rankings and conversions, and the causes are boringly consistent. In almost every slow site we audit, the same three things account for most of the problem, and images are nearly always the largest of them. Images, which are usually most of the problem Full-resolution photography uploaded straight from a phone or camera […]
There are only a handful of genuine reasons, and they are diagnosable in order. Most people assume the problem is content quality when it is usually either indexation, authority, or targeting terms that were never winnable in the first place. Start by checking you are indexed at all If Google has not indexed the page […]
No, you do not need a blog to rank. Plenty of sites rank well with no blog at all. What you need is content that matches what people search for — and for some businesses that lives entirely in service pages, while for others a blog is the only sensible place to put it. When […]
This is general information rather than legal advice, and if you handle sensitive data you should speak to a lawyer. That said, most Australian small business owners have the same question and can get a reasonable picture without one. Who the Privacy Act applies to The Privacy Act 1988 applies to most organisations with annual […]
Google Ads has no fixed price. You bid against competitors for each click, so cost depends entirely on how contested your industry is. What people usually want to know is what a realistic monthly budget looks like and whether it will pay for itself — which is a different question, and a better one. What […]
There is no correct number, and anyone offering one is guessing. The useful question is not how many pages you should have but how many distinct things people search for that you can genuinely answer. That number is usually higher than a five-page brochure and far lower than the thousand-page sites some agencies sell. The […]
The honest answer is no, not every business does. Plenty of trades run for years on word of mouth and a full book. But the question people usually mean is whether they are losing work by not having one, and for most businesses the answer to that is yes — for reasons that have less […]
Design does not change rankings directly, but it drives speed, mobile usability, structure and behaviour – all of which Google measures.
A website redesign is a real investment, so the question is not “do I want a new site?” — it is “is my current site actively costing me work?” Most businesses wait too long, quietly losing enquiries to a site that no longer reflects who they are. Here are nine clear signs it is time, […]