Blog

44% of Australian Businesses Cut the Wrong Thing First

When it gets tight, 44% of Australian small businesses say letting someone go is their first move — ahead of trimming products, cutting software, or touching price. Here is what that costs, and what the national data says it has already done to the sector.

Read more →

What Is Marketing Automation?

Marketing automation means software handling repetitive marketing and sales tasks so they happen consistently rather than when someone remembers. The useful applications are narrower and considerably more boring than the software marketing suggests, which is precisely why they work. What it actually covers Lead capture and routing so enquiries reach the right person immediately Automatic […]

Read more →

How Much Does Lead Generation Cost in Australia?

Cost per lead figures quoted online are close to meaningless without context, because the same lead is worth twenty dollars to one business and two thousand to another. The useful exercise is working out what you can afford before looking at what anyone charges. Work out what a lead is worth to you first Take […]

Read more →

What Makes a Good Website? A Practical Checklist

Most checklists you will find are about design. The things that determine whether a business website earns its keep are largely invisible: whether someone can tell what you do, whether they can act, and whether you can tell what happened. Clarity, first Someone landing from a search should be able to say what you do, […]

Read more →